Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
At my Campaign Boot Camps, I start out with Muth’s Truths #1… “It’s not the best candidate who wins, but the best campaign.” Which brings me to this year’s March Madness and Friday’s Yale vs. …
Continue Reading about March Madness: What Candidates Can Learn from Yale Smoking Auburn →
Business marketing and copywriting legend Dan Kennedy asks clients… “Why should I, your prospect, choose to do business with you versus any and every other option - including doing nothing?” The …
Continue Reading about Catching Lightning in a Bottle with Non-Voting Republicans →
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Continue Reading about Protected: How Not to Get Burned by the Press →
OK, this isn’t one of my regular Muth’s Truths on how to run a winning campaign, but I’m just gonna throw it out there… Don’t p*ss off potential supporters! Sounds like no-brainer advice, …
Let’s say you draft a great fundraising pitch to send out to your donors and prospective donors. But let’s say the subject line you choose for your email says something like this: “Please send me …
Continue Reading about Subject Lines that Get Emails Opened →
One of the hardest things for candidates to accept is the fact that most voters are NOT ideological while most candidates clearly are. Indeed, many voters make their decisions on reasoning that often …
Continue Reading about What’s the REAL Reason Voters are Voting Against You? →
