Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
Over a year ago I wrote... "The thing the 'experts' are missing is that Donald Trump is not running a political campaign; he's running a marketing campaign. He's not telling them what they want to …
Continue Reading about Lesson from Trump '16: How to Put "Soul" into Your Campaign →
On Thursday night an email landed in my box. It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, America …
Continue Reading about Emails that Suck: From: [Unknown]. Subject: [Unknown] →
To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he'll likely tell you he hates robo-calls, and will tell you that everybody else hates them, …
Continue Reading about Everybody Hates Robo-Calls, Right? Wrong… →
For those of you still living under an e-rock, Mark Zuckerberg is the founder of Facebook, which has developed into THE social media platform of choice for millions and millions of voters. As such, a …
A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn't have to …
Words mean stuff Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions The average …
Continue Reading about This Amazing Video Shows the Power of Using the Right Words →
