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Substitute the word “fundraising” for “income” in this priceless piece of advice from marketing consultant Dan Kennedy... How would you like to know the number one secret to at least doubling your …

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Most political campaign videos and commercials stink on ice.  Pure cookie-cutter.  Pure pablum.  Pure *yawn*. Wanna see a 48-second video that breaks the boring mold, delivers a strong message, and …

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If you don’t think conservatives and Republicans have a problem with messaging, you missed the 2022 general election. As conservative leader Richard Viguerie pointed out last October, conservatives …

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As a candidate for public office, the #1 question you’ll be asked is, “Why are you running?”  It’s also the hardest to answer in a compelling and persuasive way. In developing your 30-second or …

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Back in October 2021, I wrote in Psephology Today about the coming explosion in the use of artificial intelligence (AI) for copywriting, and detailed six AI tools that can be used for political …

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On Tuesday night, Democrat President Joe Biden delivered his annual State of the Union (SOTU) address.  Let’s charitably say it was less than compelling.  A number of commentators afterwards referred …

Continue Reading about What You Can Learn from Gov. Sanders’ “Reaganesque” SOTU Response →