(Richard A. Viguerie and David Franke) - Most people think that the sole purpose of direct mail in political campaigns is to raise money. That’s important, of course, but direct mail is also an …
Afraid of Public Speaking? You’re NOT Alone…
For many candidates, speaking to a crowd comes natural. For others, not so much. But don't think you're alone or can't overcome it. Consider this eye-opening revelation about "performance anxiety" …
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Roe: Don't Run from Trump
(Jeff Roe) - I’m here to tell my fellow Republicans, in particular Republican members of Congress and the Republican consulting class: You can run, but you can’t hide. President Trump may not be on …
Attention: Serious Warning to Candidates Who Give Speeches
If after just a 2 or 3 minutes of your speech you notice (a) people squirming in their seats, (b) people fidgeting with their cell phones, and/or (c) people getting up and walking out, it’s not - as …
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Galen's Rules for Press Secretaries
Veteran political strategist and political communications guru Rich Galen - who has spoken at a couple of our conferences in the past - is one of the savviest, most experienced operatives you'll find …
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A Simple Little Way to Win the Personalization Name Game
The sweetest words to a voter or donor’s ear is…their name. Actually, that’s true of all human beings. And is why you should use someone’s name as often as appropriate and possible in your …
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