Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
You made the ask. Named the number. Then came the pause. "Let me think about it." You said thanks, walked away, and had no idea what just happened. Was that a soft no? A real maybe? Did you blow …
Continue Reading about “Let Me Think About It” Isn’t a No. Here’s What to Do. →
Fundraising writer Jeff Brooks tells a story about his nephews. When they were little, the younger one used to taunt his brother with three words. "Not you, me." Meaning, it's mine, I'm better, you …
Continue Reading about “Not You, Me” Fundraising Is Killing Your Campaign →
Here's the mistake killing most fundraising and voter contact pieces. Too much explaining, too fast. You tell the donor exactly what the ask is, exactly how much you want, exactly why, and every …
Voters aren't asking it out loud. They're asking it in the three seconds it takes to glance at your mail piece before it hits the recycling bin. "Why should I vote for you instead of the other guy, …
Continue Reading about There’s a Question Every Voter Is Asking – Can You Answer It? →
Legendary direct marketer Gary Halbert used to run this test on business owners. He'd say, pick any advantage you want for a new restaurant. Secret sauce. Celebrity chef. National brand. I'll beat …
Continue Reading about Forget the Perfect Pitch – Find the Starving Crowd. →
Fundraising consultant Joe Garecht put out a sharp piece not too long ago on the sentences that quietly kill nonprofit appeal letters. I read it and thought, campaigns make these exact same …
Continue Reading about Five Sentences That Can Kill Your Fundraising Letters →
