Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
Whether you are writing your own fundraising letters or having someone else do it for you, here’s a simple formula structure to make sure it’s being written correctly and effectively, courtesy of …
Continue Reading about How to Write Fundraising Copy Like a Pro (Even if You’re a Rookie) →
Republicans are still scratching their heads wondering “What went wrong?” in 2022 after the much ballyhooed “red wave” failed to materialize. And part of the reason was simply this… They failed to …
Continue Reading about Listen Up: Welcome to Campaign ’24! →
My apologies for no Campaign Hot Tips last week. Was involved in a serious car wreck when someone blew through a red light and t-boned me. Taken to trauma center in an ambulance, but no broken …
Continue Reading about Case Study: How to Use STRATEGIC Testimonials in Videos →
Still not sending personal thank-you’s to “small-dollar” donors? Then you better read this from fundraising bloggers Richard Perry and Jeff Schreifels... “Miss Josephine Conrad loved animals. One …
Continue Reading about How Much is a $25 Donor Really Worth? →
Candidates hear “no” all the time, especially from donors. Too many candidates take “no” personally. But as any sales professional will tell you, “no” isn’t necessarily a rejection of you as an …
A husband says to his wife: “But honey, if I agreed with you then we’d both be wrong.” I understand the divorce proceedings are going well. 😊 Kidding aside, I’m sure you run into a LOT of …
Continue Reading about How to Deal with People Who are Wrong →
