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It’s an age-old campaign conundrum: “Do we focus on registering unregistered voters who might vote for us on Election Day…or do we focus on persuading already-registered voters who are …

Continue Reading about Voter Registration vs. Voter Persuasion →

Early in my business career, as an 18-year-old know-it-all, I’d regularly tell my boss – a wonderful man and mentor named Don Brown - all manner of ways to fix this, do that better and improve the …

Continue Reading about CASE STUDY: How to Write a Winning Campaign Plan →

(Chuck Muth) – One of the reasons so many people so loath communications from politicians, and especially their speeches, is that they’re SO boring. Often verging on painful. Seriously, should I …

Continue Reading about 2 Easy Ways to Give Better Speeches →

(Chuck Muth) - Nobody has been harder on the United States Post Office than I’ve been over the last twenty years or so; however, there IS a lot to be said for the virtues of snail-mail these …

Continue Reading about How and Why You Should “Smith Barney” Your Big Donors →

(Chuck Muth) - Back in December I wrote about a candidate bio that didn't stink on ice. If you missed it, click here. The candidate/elected official is Connecticut State Rep. Kimberly Fiorello, a …

Continue Reading about Boot Camp Connecticut: Registration Now Open!  →

(Chuck Muth) – The biggest challenge to fundraising in the mail is…getting your envelope opened. Unless they open the envelope, your chances for a donation or meeting with a prospective major donor …

Continue Reading about A Hot Tip on Making Sure Your Envelope Gets Opened →