Blog

This week’s Campaign Hot Tip comes from Richard Viguerie, the most successful direct mail fundraising expert in the conservative movement today – so I’d take his advice below to heart… * * …

Continue Reading about If You’re Making this Serious Mistake, It Could Cost You Your Election →

(Chuck Muth) – I get emails all the time from armchair campaign consultants saying this candidate should do this and that candidate should do that.  Well, here’s a test… I watched a video over the …

Continue Reading about Your Challenge: Name That Campaign! →

Rubber, get ready to meet the road. The final laps of the 2024 election cycle are about to begin in earnest, right after Labor Day.  And with that in mind, a quick word about social media… Some …

Continue Reading about No-Cost Way to Turn Social Media into a Campaign Powerhouse →

With the heat of the election cycle coming up quickly after Labor Day, it’s more important than ever to get your communications right in order to persuade voters to cast their ballot in your …

Continue Reading about Case Study: How to Use Stories to Grab Media Attention →

People vote with their hearts…and then rationalize their decision with their minds. So you need to address both. The 50-year-old guy going through a midlife crisis wants to buy that Corvette …

Continue Reading about Here’s the Best Three-and-a-Half Minutes You’ll Spend Today →

(Dr. Chuck Muth) – Over the past few days, I’ve been developing a major donor “shock-and-awe” fundraising packet for a client. It includes a detailed “path to victory” report, testimonials, copies …

Continue Reading about Secret Weapon: How to Make Your Fundraising Pitch Six Times More Powerful →