Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
If after just a 2 or 3 minutes of your speech you notice (a) people squirming in their seats, (b) people fidgeting with their cell phones, and/or (c) people getting up and walking out, it’s not - as …
Continue Reading about Attention: Serious Warning to Candidates Who Give Speeches →
Veteran political strategist and political communications guru Rich Galen - who has spoken at a couple of our conferences in the past - is one of the savviest, most experienced operatives you'll find …
Continue Reading about Galen’s Rules for Press Secretaries →
The sweetest words to a voter or donor’s ear is…their name. Actually, that’s true of all human beings. And is why you should use someone’s name as often as appropriate and possible in your …
Continue Reading about A Simple Little Way to Win the Personalization Name Game →
On Thursday night an email landed in my box. It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, …
Continue Reading about Emails that Suck: From: [Unknown]. Subject: [Unknown] →
To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he'll likely tell you he hates robo-calls, and will tell you that everybody else hates them, …
Continue Reading about Everybody Hates Robo-Calls, Right? Wrong… →
For those of you still living under an e-rock, Mark Zuckerberg is the founder of Facebook, which has developed into THE social media platform of choice for millions and millions of voters. As such, a …
