Blog

I hear this question all the time: "Should I do mail, or should I do digital ads, or should I text voters?" Wrong question. Amateurs pick one thing and try to make it do everything. Winners …

Continue Reading about One Mailer Won’t Win You the Race – Here’s What Will →

Quick test: Name three political speeches you remember word for word. Struggling? Most people are. But almost everybody remembers "tear down this wall." Reagan said that one line in Berlin and …

Continue Reading about Why Nobody Remembers Your Speeches (And How to Fix It) →

Here's a scene I've watched play out a hundred times. Candidate goes to a fundraiser. Meets a wealthy guy. Guy seems nice. Guy seems rich. Candidate comes back to headquarters all excited. "We …

Continue Reading about Your Job Isn’t to Chase Every Rich Guy You Meet →

Stories raise money. Bad stories raise nothing. And most campaigns tell bad stories without even knowing it. Here's the first mistake. Leading with numbers. "We're down 12 points in a district …

Continue Reading about Are Your Fundraising Letters/Emails Making These Mistakes →

Let me tell you something nobody wants to admit. Running for office is hard. Really hard. You can work your tail off and still lose. You can do everything "right" and still get beat. It's …

Continue Reading about The Fastest Way to Stop Making Rookie Mistakes →

Stories raise money. Bad stories raise nothing. And most campaigns tell bad stories without even knowing it. Here's the first mistake. Leading with numbers. "We're down 12 points in a district …

Continue Reading about Are Your Fundraising Letters/Emails Making These Mistakes →