This content is password protected. To view it please enter your password below: Password: …
Continue Reading about Protected: How Not to Get Burned by the Press →
Blog
Cheap Text-Spamming: Yay or Nay?
OK, this isn’t one of my regular Muth’s Truths on how to run a winning campaign, but I’m just gonna throw it out there… Don’t p*ss off potential supporters! Sounds like no-brainer advice, …
Subject Lines that Get Emails Opened
Let’s say you draft a great fundraising pitch to send out to your donors and prospective donors. But let’s say the subject line you choose for your email says something like this: “Please send me …
Continue Reading about Subject Lines that Get Emails Opened →
What’s the REAL Reason Voters are Voting Against You?
One of the hardest things for candidates to accept is the fact that most voters are NOT ideological while most candidates clearly are. Indeed, many voters make their decisions on reasoning that often …
Continue Reading about What’s the REAL Reason Voters are Voting Against You? →
What Did Hello Kitty Say to the Purple Cow?
(Chuck Muth) – “How now, purple cow?” To close out the year, I thought I’d suggest a New Year’s resolution for your consideration… Yesterday I had coffee with a terrific new candidate who …
Continue Reading about What Did Hello Kitty Say to the Purple Cow? →
The Use of Campaign “Spies”: Yeah or Nay?
This one is, to say the least, controversial. At the Campaign Leadership College I attended back in October, students were posed the following question - and only a yes or no answer was …
Continue Reading about The Use of Campaign “Spies”: Yeah or Nay? →