(Andrew Boucher) - Okay, okay, so my business partner, Michael Biundo, wrote up a whole "Iowa and New Hampshire for Dummies" piece a few weeks ago. Michael Biundo is one of only a handful of …
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Raise Money OUTSIDE Your District
It’s an old example, but consider the following from the January 2012 edition of Political Diary: “If you thought Massachusetts Sen. Scott Brown's $3.2 million fundraising haul in the fourth quarter …
A Major Mistake Made by Most People
Over the past 25 years, I can honestly say I’ve devoted more time learning about how to apply sales and marketing principles to politics than learning about politics itself – especially as it relates …
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How to Snatch Victory from the Jaws of a One-Vote Defeat
Just imagine the sheer “what-might-have-been” agony Sherry Higgins will go through the rest of her life… In her 2022 primary for North Carolina’s District 115 seat in the state Legislature, Higgins …
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Dear Candidate: Are You a “Conversational Narcissist”?
Richard Perry and Jeff Schreifels of Veritus Group ask a very important – if not somewhat uncomfortable for some - question… “Is your organization [campaign] a conversational narcissist? You know the …
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Why You Should Send Letters to Voters instead of Postcards
If a standard 4-page or 8-page letter can be used effectively to get people to give a candidate their money, why can’t a standard 4-page or 8-page letter be used to get people to give a candidate …
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