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A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn't have to …

Continue Reading about Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals? →

Words mean stuff. Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions. The …

Continue Reading about This Amazing Video Shows the Power of Using the Right Words →

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of …

Continue Reading about Even if you hate Donald Trump, candidates better read this… →

Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you …

Continue Reading about I hate to keep picking on Marco, however… →

Jeff Brooks of the Future Fundraising Now blog highlights the mindset your campaign or organization must possess if you truly want to be successful at fundraising… Do you think of your donors as …

Continue Reading about You and your donors: Who’s the sidekick? →