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Here's a rule I wish every candidate learned before their first fundraising call. You've got about 30 seconds of green light with anybody you're talking to. Donor, voter, doesn't matter. For …

Continue Reading about Are You Talking Too Much at the Door? →

Fact is, over 90% of registered Republicans vote for which Republican candidate is on the ballot. I’m a registered Republican voter. I vote in every general election. I vote in every GOP …

Continue Reading about Are You Blowing Campaign Cash on Voters You Already Have? →

Here's a scene that plays out on campaigns every single week. You've got a meeting with a big donor in an hour. You haven't prepped a thing. So you either cancel it, or you walk in and wing …

Continue Reading about The 4-Step Checklist Before Every Big Ask →

I've seen this kill more campaigns than bad polling ever did. It looks like high standards. It's actually fear. Here's how it shows up. The mailer's "not quite ready." The ask letter needs "one …

Continue Reading about Why “It’s Not Ready Yet” Is Costing You the Election →

Here's something I've learned after thirty years in this business. Tell a voter a statistic and they argue with you in their head. Tell them a story and they lean in. That's not an opinion. …

Continue Reading about Facts Don’t Move People – Stories Do →

You know what kills a campaign faster than anything? Taking your donors for granted. I don't mean on purpose. Nobody sets out to do it. But it happens anyway. Somebody sends a check, the …

Continue Reading about The Six Words That Could Save Your Donor List →