Last August, I highly recommended reading “The Fundraiser’s Guide to Irresistible Communications: Real World, Field-Tested Strategies for Raising More Money” by fundraising expert Jeff …
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The #1 Secret to Doubling Your Fundraising
Substitute the word “fundraising” for “income” in this priceless piece of advice from marketing consultant Dan Kennedy... How would you like to know the number one secret to at least doubling your …
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Wanna See a “Campaign” Video You’ll Actually Enjoy Watching?
Most political campaign videos and commercials stink on ice. Pure cookie-cutter. Pure pablum. Pure *yawn*. Wanna see a 48-second video that breaks the boring mold, delivers a strong message, and …
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Amazing Video Shows Power of Using the Right Words
If you don’t think conservatives and Republicans have a problem with messaging, you missed the 2022 general election. As conservative leader Richard Viguerie pointed out last October, conservatives …
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How to Answer the “Why Are You Running?” Question
As a candidate for public office, the #1 question you’ll be asked is, “Why are you running?” It’s also the hardest to answer in a compelling and persuasive way. In developing your 30-second or …
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Yes, AI is Coming to Campaigns; What You Need to Know…
Back in October 2021, I wrote in Psephology Today about the coming explosion in the use of artificial intelligence (AI) for copywriting, and detailed six AI tools that can be used for political …
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