Fact is, over 90% of registered Republicans vote for which Republican candidate is on the ballot.
I’m a registered Republican voter.
I vote in every general election.
I vote in every GOP primary.
Yet last month I received THREE full-color, oversized postcards from the Nevada Republican Party urging me to vote for Republican Gov. Joe Lombardo.
A complete and total waste of money.
Except for the consultants who I’m sure made a pretty penny off the mailers.
The money spent on these mailers could have/should have been spent communicating with persuadable, undecided voters. That’s not me.
The GOP obviously has money to burn. Odds are you don’t.
So if you’re going to spend limited dollars messaging voters, remember the Four R’s…
Mail the RIGHT message to the RIGHT voters, at the RIGHT time via the RIGHT media.
Mail is likely the right media for you. It’s the best way to target the persuadable voters in your district.
And the voters you should be targeting are those who haven’t made up their minds – which are decidedly not Republican voters who vote in every primary.
Better to mail undecided voters three pieces of mail than every voter one piece of mail.
And there aren’t any persuadable, undecided voters deciding who to vote for in AUGUST.
They don’t even tune in until after Labor Day.
And most don’t make up their minds until the final days and weeks before an election.
Stop preaching to the choir. Focus on the non-believers.
Dr. Chuck Muth, PsD
Professor of Psephology*
(homeschooled)
* Psephology (see-follow-gee): The study of campaigns and elections