Campaign Boot Camp is a live, in-person, one-day training program for conservative candidates, campaign professionals, party leaders and grassroots activists – both experienced and first-time.
At Campaign Boot Camp you’ll discover not only what to do, but what NOT to do to best position yourself for victory on Election Day
The program focuses on helping you get more votes, more donors, more volunteers and more earned media coverage using proven marketing principles and strategies.
Campaign Boot Camp is unlike ANY political training program you’ve ever attended. You’ll learn and discover things that simply aren’t taught in political science classes in colleges and universities (or anywhere else, for that matter), including…
- The 7 Habits of Highly Unelectable People
- The 15 Worst Mistakes of Losing Candidates
- The 20 Questions Every Candidate Better Be Able to Answer Before Talking to Voters, Donors or Reporters
- Fundraising Basics 101
- Secrets to Successful Fundraising Events
- The Dialing for dollars “Sutton Method”
- High-Dollar “Shock & Awe” Fundraising
THE DOCTOR IS IN THE HOUSE
Your instructor will be the Campaign Doctor himself, Chuck Muth, who has over 25 years’ experience as a national campaign training instructor. But he’s no “gardener with clean hands.”
Chuck continues to run his own non-profit grassroots organization and consults with campaigns every election cycle using the same strategies and techniques he teaches. Not just “theories” read in a textbook. Chuck teaches what he’s learned from actually doing it.
And if he can help get a “dead pimp” elected (true story), imagine what he can teach you for YOUR campaign!
WHY YOU SHOULD ATTEND
Again, Campaign Boot Camp will be unlike any campaign training program you’ve ever attended. You’ll discover how to implement strategies and tactics you’ve never even heard about, let alone read in a poli-sci textbook.
No BS. No theories. Just real-world PROVEN strategies you’ll be able to implement immediately to give your campaign an almost unfair advantage over your opposition.
Is Campaign Boot Camp right for you?
Maybe yes, maybe no. After all, time is money, right?
So to help you decide, consider this…
“Every candidate in the country ought to be receiving your material because you break it down into learnable things that are just dramatically helpful. I don't know anybody else in the country who is a one-person university the way you are.”
– Former House Speaker Newt Gingrich
If you’ve read this far, you’re probably among the top 20% of political activists/candidates who actually take WINNING seriously, as opposed to just sitting on your butt and howling at the moon on Twitter and Facebook.
Taking the next step – getting off the bench and into the game – will move you into the top 5%. But only if you take ACTION. Attending Campaign Boot Camp will instantly move you from spectator to player!
Don’t delay…take action today.
Mini-Boot Camps
Campaign Plans
If you haven't written it down, you haven't thought it all the way through. Unfortunately, most candidates – especially first-time candidates – not only don't have a written campaign plan, they've never even seen one.
In this 2-hour workshop, you'll discover the essential elements for writing a solid campaign plan that'll map out your strategy and tactics – complete with a sample written campaign plan template you can “swipe” to guide you in developing your own. The Campaign Plan mini-Boot Camp covers…
- District Overview
- Political Environment Assessment
- Voter Turnout & Vote Goals
- Strategic Messaging Grid
- Targeting & Coalitions
- Voter Contact Plan/Budget
- Campaign Organization
- Fundraising Plan
Dealing with the Media
Ignoring weeds in your garden won't make them go away. Ditto reporters, columnists, bloggers, and podcasters.
Stories will be written about your campaign with or without your take on them, so you may as well learn how to make the best of it – and even get GOOD press!
In this workshop you'll discover some media skills and “tricks” for establishing a solid, professional, and fair relationship with reporters, et. al., that aren't taught in poli-sci classes.
Public Speaking
Sitting through a boring political speech is almost as painful as getting a wisdom tooth pulled or undergoing an IRS audit. And unfortunately for many candidates, their public speeches do more to drive people away from their campaign than towards it.
But it doesn't have to be that way – at least not after you learn a few simple “tricks” that ANYONE can master (but aren't in poli-sci classes).
Killer Copywriting
Words mean stuff.
Picking the right words, phrases, or terms will get you votes. Picking the wrong words, phrases, or terms can lose you votes.
Writing in a conversational style will resonate with voters and donors. Writing in the style of a term paper will make readers eyes glaze over.
In this workshop you'll discover some copywriting secrets, tips, and tricks of the trade that aren't taught in poli-sci classes which will help you persuade people to vote for you, donate to your campaign, volunteer for your campaign, as well as persuade the media to cover your campaign.
The workshop will also introduce you to the power of AI (artificial intelligence) and how to use ChatGPT to greatly improve your messaging and communications even if you don't fancy yourself a good writer.
Putting the “FUN” in Fundraising
Most candidates will tell you they HATE fundraising.
And for those without experience in sales, asking for $25 is as hard as asking for $2,500. Which is why so many (losing) candidates spend more time (foolishly) knocking on doors than dialing-for-dollars.
But it doesn't have to be that way!
In this workshop you'll discover how to actually make fundraising fun – as well as raise all the money you'll need – through the use of a few simple “tricks,” strategies, and tactics that you won't learn in poli-sci classes.