Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
Here's a bad habit I see in a lot of campaign writers. They write one sentence, then stop. Fix a word. Reread it. Fix it again. Move on to the next sentence and do the whole thing over. That's …
Continue Reading about The Fastest Way to Write a Punchy Ask Letter →
Here's a test. Can your campaign get a donor letter out today? Not next week. Today. Can you answer a supporter's email in an hour instead of three days? Can you turn a messy idea into a …
Continue Reading about If You Can’t Do This in 24 Hours, You’re Already Behind →
I want to fix something in your head before we talk tactics. A lot of candidates hate asking for money. They feel like they're begging. Like they're bothering people. Like every fundraising call is …
Continue Reading about Why “I Hate Asking for Money” Is Killing Your Fundraising →
Remember when having a website was optional? Then one day it wasn't. This is one of those moments. Too many candidates treat AI like a shiny new toy. They use it to write a Facebook post or clean …
Most campaign letters and emails are DOA: dead on arrival. Not because the candidate is bad. Not because the cause isn't worthy. But because the copy commits two cardinal sins that guarantee the …
Continue Reading about The Two Cardinal Sins That Are Killing Your Campaign Fundraising →
Quick question. When's the last time you actually read a candidate's email newsletter all the way to the end? If you're like most people, the answer is never. You skim the subject line, see …
Continue Reading about How to Write a Weekly Campaign Newsletter People Actually Want to Read →
