Last month I attended a 3-day conference on how to use the power of artificial intelligence (AI) in sales and marketing with the new ChatGPT technology. Rest assured, I am a decided …
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15 Powerful Quotes to Use in Your Campaign Communications
Not everything you write needs to be literary genius. Sometimes you just can’t improve on perfection. Which is why I often drop quotes into my columns from others who put it better than anything I …
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Your Campaign Plan: Download This Free Example Now
Ben Franklin famously said: “By failing to prepare, you are preparing to fail.” And proper preparation includes having a written campaign plan that includes a clear understanding of your ultimate …
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Why Simply Being the Best Candidate Isn’t Enough
As I noted in my book, “Best of Campaign Hot Tips: Volume 1,” more races are lost because of bad campaigns, not bad candidates When I hear someone say “we need to recruit better candidates,” I just …
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Don’t Hit “Send” or “Publish” Before Checking These 3 Things
Copyblogger reminds writers to check these 3 things before sending out your emails or publishing your blog posts… #1--Hyperlinks Are they all working and are they all taking the reader where …
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Don’t Get Knocked Out: How to Prepare for Attack Ads
Attacks, often brutal, have been a part of campaigns for a long time. Why? Because they work. Negative ads often invoke strong emotions, which can help sway voters. As such, campaigns are often …
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