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You think the ask is the most important part of fundraising. It isn't. The thank-you is. Researcher Penelope Burk spent over two decades studying what donors actually want. Her findings are …

Continue Reading about Stop Treating Thank-You’s Like a Chore – They’re a Gold Mine →

Most writing rules exist to make English teachers feel important. Not to help you raise money. Fundraising consultant Jeff Brooks highlights a stylebook that actually gets it right. It's called …

Continue Reading about Your English Teacher Was Wrong – And It’s Costing You Donations →

Ever watch a kid try to get a cookie from the top shelf? He can jump all day long. Ain’t happening. But if he gets Mom on his side? Boom. Cookie acquired. Too many candidates make the same …

Continue Reading about The Secret Gatekeepers Who Can Make or Break Your Campaign →

Here's something most candidates never learn. Donors don't read your letter top to bottom like a novel. They skim. They scan. They jump around. And one of the first places their eyes land? The …

Continue Reading about Your P.S. Is Broken – Here’s How to Fix It Fast →

Here's how most candidates write their fundraising letters. They sit down. They stare at a blank screen. They freeze up. They either quit entirely or grind out three painful hours of copy that …

Continue Reading about Most Candidates Write Their Fundraising Letter All Wrong from the Start →

The room looked great. The photos were fantastic. Everyone had a wonderful time. And when you did the math - you barely broke even. Sound familiar? Jeff Schreifels at Veritus Group has been …

Continue Reading about The Hard Math Behind Why Most Campaign Events Are a Waste of Time →