Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
As noted in the past, I got my initial formal political education at the Campaign Management College run by Newt Gingrich and Joe Gaylord back in 1996 - shortly after the pair successfully engineered …
Continue Reading about Newt and Joe: Together Again, Marching to Victory →
While every candidate is, by definition, a politician, what you want to demonstrate is that you’re not the “typical” politician. In the minds of an increasingly cynical electorate – and not without …
Continue Reading about Wanna Build Credibility with Donors? Offer a Guarantee →
Let’s say your opponent, who is an incumbent, is criticizing you for being inexperienced. And let’s say your campaign decides to counter that criticism by maintaining you’re a fast learner. So …
Continue Reading about What’s Better than an Endorsement? This… →
Let’s say your opponent, who is an incumbent, is criticizing you for being inexperienced. And let’s say your campaign decides to counter that criticism by maintaining you’re a fast learner. So …
Continue Reading about Forget Endorsements, Get These Instead →
Nothing, and I mean nothing, establishes authority and gravitas as strongly as possessing the title, “Author.” Nothing. And an autographed copy of your book is an absolutely great gift to donors …
Continue Reading about Don’t Just Read a Book, WRITE a Book! →
One of the most overused and useless things a candidate can say is, “I’m not a politician.” Yes, you are. If you are running for political office, by definition...you are a politician. And if …
Continue Reading about Stop Telling People You’re Not a Politician →
