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Nancy Bocskor is a bona fide international communications and fundraising guru, and author of “Go Fish: How to Catch (and Keep) Contributors.” In her newsletter, Nancy highlighted something every …

Continue Reading about Don’t Just Give the Facts, Tell a Story →

I recently forwarded to you a dissertation on the political virtues of negative campaigning and why it works written by communications guru Rich Galen of Mullings.com. For a real-time/real-life …

Continue Reading about Negative Campaigning: A Present-Day Case Study →