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It seems not a day (hour?) goes by without somebody releasing poll results on something in the political world, especially during this presidential election season. But for many – if not most – …

Continue Reading about To Roll with a Poll or Not Roll with a Poll, That is the Question →

Kevin Gentry is regarded by many in the “biz” as THE best high-dollar/major donor copywriter in the country today. Indeed, from 1991 to 1997, Kevin served as Executive Vice President of the Leadership …

Continue Reading about Hello, Mr. Donor…Can You Hear Me Now? →

Nancy Bocskor is a bona fide international communications and fundraising guru, and author of “Go Fish: How to Catch (and Keep) Contributors.” In her newsletter, Nancy highlighted something every …

Continue Reading about Don’t Just Give the Facts, Tell a Story →

I recently forwarded to you a dissertation on the political virtues of negative campaigning and why it works written by communications guru Rich Galen of Mullings.com. For a real-time/real-life …

Continue Reading about Negative Campaigning: A Present-Day Case Study →