Good News, Bad News, Good News, Better News
As we enter the dog days of summer campaigning, I’m making a bit of a change in my publishing operation.
The good news is I’m going to be publishing Campaign Hot Tips (almost) daily, Monday through Friday, starting today.
The bad news is starting today Campaign Hot Tips will only be emailed to members of the Campaign Doctor’s Winners Circle club.
The good news, however, is that you can get a 30-day Winner’s Circle trial subscription for only $1 by clicking here
And the better news is that I will continue to publish a monthly e-newsletter for non-members with information on seminars, webinars, tele-conferences, podcasts, special reports, books and other helpful information that may be of interest to candidates and campaign professionals.
Here’s this month’s…
Your Baby Is Ugly. Congratulations!
The ‘baby’ I’m referring to is the design of your web pages. After all those screaming bouts with your designers and developers over web designs, after all the experimentation with splash pages and all-flash sites, some experts, whose views as trend analysts I value, say we may be on the cusp of a new trend: unstyled ugliness.
Five Tips for Planning Your Next Fundraising Event
“At Eventbrite,” writes Laura Huddle, “I work with a lot of nonprofits, universities, and faith-based organizations to share best practices for fundraising and trends we’re seeing in the industry. Here are five tips to help with the planning process of your next fundraiser.”
Your Secret to Mindblowing Fundraising – Improve Donor Retention Just 10%
Imagine what it would mean to your mission if you doubled the lifetime value of all of your current supporters. Did you know that a 10% increase in donor retention can increase the lifetime value (in dollars) of your donors by as much as 200%?
How to Craft a Killer Thank You Letter
You wrote a dynamite fundraising letter. Your donor is wondering if she made a wise investment in your campaign. Now it’s time to create some drop-dead thank you letters. Your thank you letter is the first step toward RETAINING this donor. Don’t let her become one of the many donors who give once and then drop away.
31 Reasons to Send Email and Direct Mail
Too often, marketers only communicate with customers and prospects when they have something to sell. While that’s a solid business objective, there are many other reasons to communicate that can help build your brand, strengthen customer loyalty and open new doors for two-way engagement across channels.
5 Tips for Your Next Email Newsletter
Now is a great time to look at your overall marketing strategy and think of new ways to grow your organization. An email newsletter is a great way to do it!
18 Ways to Improve Your Facebook News Feed Performance
Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.
Famous Last Words
“Nobody wants to read your marketing. Nobody. They may want to skim it. They may even give it the once over to look for something of benefit. But read it? Not so much. We live in a world of increasingly shorter and shorter attention spans—140 characters, six-second videos. When I get a stack of mail, I spend about 15 seconds shuffling through what will immediately go into the recycle. When I open my email inbox in the morning, I spend the first 10 seconds clicking all the emails I will immediately delete.” – Brian Ladyman