If I Could Get a “Dead
Pimp” Elected, Imagine
What I Could Do for
Well, Stop Imagining…
Invest Just $1 for a 30-Minute Phone Call to Find
Out How I Can Help Put YOU in the Winners Circle
It was, hands down, the biggest, most surprising upset of the entire 2018 election cycle.
Made international news!
Dennis Hof…a self-described “pimp” and owner of 7 legal brothels in Nevada…not only won his REPUBLICAN primary for a state legislative seat (in a district with a large number of social conservatives) against an entrenched, cash-flushed incumbent…
But went on to win the General Election with 69% of the vote…
THREE WEEKS AFTER HE DIED!
I was Dennis’ campaign manager.
And because Dennis completely, totally and thoroughly understood that we were running a MARKETING campaign, not a political campaign, he let me do things in his race that were 100% different from the lame campaigns run by most “professional” political consultants.
One example: Instead of mailing out the same cookie-cutter campaign postcards that every other campaign sends…
We mailed “outrageous” (hat tip: marketing legend Bill Glazer) long-form, 4-page LETTERS, in a hand-written font, on what looked like yellow legal paper.
Is anyone bringing your campaign postcards to your campaign events?
Yes, all the experts said a “pimp” couldn’t win a seat in the Nevada Legislature. But they were wrong. I’m just sad my friend didn’t live long enough to be officially sworn into office.
It would have been epic!
Here’s a great photo of me with Dennis at a rally on the campaign trail…
But what if you can’t afford $5,000 or $10,000 per month to hire a truly competent campaign professional that’ll help you pop champagne corks instead of crying in your beer?
Finally…an Affordable, Professional Consulting Program for DIY and Shoe-String Campaigns
And suppose an unforeseen campaign-related problem or crisis comes up and you want to call and talk it over with me.
And suppose that not only does your call go through, but I actually answer this “hot line” myself so you never have to go through a secretary, receptionist or “gate-keeper.”
And suppose when you make this call, I drop whatever I’m doing and focus my complete, total, undivided attention on solving whatever campaign-related question or problem you’re having.
Now suppose this isn’t just an academic exercise, but a reality. Because it is.
Or Could Be … If You Qualify
Whether it’s at the end of a “live” training seminar or in emails from my Campaign Hot Tips e-newsletter subscribers, I’m asked on a regular basis how much I’d charge to do their races. So…
My starting retainer for local races is $2,500 a month.
Higher for state and federal races.
Which, of course, is WAY out of reach for many campaigns, especially first-time candidates. Which inevitably leads to this question…
“Hey, Chuck…if you want to see more conservative candidates get elected, why do you charge such a high fee instead of working with more candidates?”
Fair Question…and the Answer is Simple
First, I love old movies. And I remember something the Joker said in the Dark Knight movie: “When you’re good at something, never do it for free.”
Secondly, I only want to work with real players who will actually DO something with the advice I give them.
As the old saying goes: “If they don’t pay, they don’t pay attention.”
And over the years I’ve found this to be absolutely true.
Seriously, I can’t tell you how many times I’ve written an op/ed, a fundraising letter or press release for a candidate who refused to put them out because they were afraid someone might get mad at them.
“In 36 years of politics and races ranging from governors, senators and national committees to PACs and presidential campaigns, I’ve learned one thing – there are few people I’ve been able to count on. Over and over again, Chuck has consistently delivered on his promises. I would recruit Chuck first for any project I become involved in going forward. He is the real deal unlike 1,000’s of pretenders.” – Gregg Phillips, American Solutions PAC
On the other hand, I’ve had candidates – paying clients – who asked me to take hard-hitting “money lines” out of their press statements only to…
(a) Have me talk them into keeping those gems in the release, and
(b) Seeing the lines they wanted to take out end up being the lines used in the story!
After 25 years in the “biz,” when it comes to political communications this ain’t exactly my first rodeo.
I know what the media wants…and I give it to them.
And if you really want press coverage, you need to do the same thing.
In any event, I’ve found the only way to be sure my clients use the advice I give them is to make them pay a high price for it.
Because if I charged $25 or $50 a month I’d be swamped with calls from “scaredy-cats” who’ll never do anything with it.
Which makes it a colossal waste of my time. Time I could better use on other projects for other clients…or with my kids!
And as you well know, time is our most precious (and non-renewable) resource.
So Here’s the Dilemma…
If I stand firm on my consulting fees, that limits my availability to promising new candidates just starting out who are willing to actually do something with the advice I give but who can’t yet afford my regular full-time retainer.
Or I could lower my fees and end up with legions of timid souls, hopeless rose-colored optimists, crackpots and gadflies who rarely listen and never implement.
Neither option is good for me…or you.
So the question is: How do I set my fee high enough to weed out the time-vampires and navel-gazers while making one-one-one consulting affordable so even beginners with a limited budget can easily justify the investment?
The Campaign Doctor’s…
Tiger’s coach doesn’t actually swing the club. He simply advises Tiger on what to do to improve his game.
And I believe my Winners Circle “coaching” program will be absolutely irresistible to the right kind of candidate (maybe you) for whom it’s been specifically designed.
As a Winners Circle member, here’s what you’ll get:
- When you want help with your fundraising…text or email me!
- When you need help with voter ID…text or email me!
- When you need help developing a more compelling “stump” speech…text or email me!
- When you need help writing a press release, fundraising letter or blog post…text or email me!
- When you get slammed with an attack by your opponent and want to know how to respond…text or email me!
- Want to add some extra punch to that press release…text or email me!
- Want to know how to appeal to donors outside your district…text or email me!
- Want to know how to recruit more volunteers, what to have them do and how to do it…text or email me!
- Want to know how to effectively use testimonials and endorsements…text or email me!
- ANY campaign question or problem…text or email me!
Weekly “Strategery” Call
In addition, Winners Circle members are entitled to a 30-minute, one-on-one “brainstorming” phone conference with me EVERY WEEK where we’ll discuss and “strategerize” your campaign.
“Chuck provided some amazingly effective ‘prescriptions’ during our consulting calls and in emails for my long-shot primary campaign. He was always encouraging and never let me give up. Thankfully, I heeded Chuck’s advice and ultimately won!” – Assemblywoman Jill Dickman
And you can even have your campaign’s “kitchen cabinet” on the call.
Campaign Lifeline on Speed Dial
If, heaven forbid, your campaign gets hit with a crisis – like Dennis Hof, who got hit with not one, not two, but three sexual assault allegations during his campaign – you get two “emergency” calls every month rather than waiting for your weekly strategy session.
I’ll drop whatever I’m doing (unless I’m already dealing with someone else’s emergency, in a meeting…or taking a nap!) and hop on the horn with you to fix it.
Actually, your “Lifeline” calls don’t have to be for “emergencies.” You can call anytime you want for anything you want.
Tell me the problem you’re facing or question that came up…and you and I will work through it.
Once you hit “Send” on that press release – or give the final green light to go to print or air that TV/radio ad – it’s too late to make any changes.
What’s done is done. You can’t put the toothpaste back in the tube.
The time to get a second opinion is BEFORE you let the genie out of the bottle. (Can you tell I love clichés?)
I’ll be your second set of eyes.
After more than 25 years of writing political copy – press releases, fundraising letters, voter mailers, TV/radio scrips, website bios/issue pages, blog posts, tweets, op-eds…you name it – I can often IMMEDIATELY catch potentially devastating mistakes and pot holes you might not have seen.
“Chuck is one of the most talented and prolific writers I’ve ever worked with. He is a 1%-er when it comes to wit, facts and effective, targeted resonance. If my kids wanted to grow up to become famous wordsmiths, I would send them to study with Chuck. If my campaign needed to beat the hell out of our opponent’s messaging, I’d hire Chuck in a heartbeat.” – Chris Burgard, Little Bonanza Productions
Winners Circle members are entitled to submit up to four (4) communications/messaging documents per month for me to “diagnose.”
I’ll review each one and make suggestions for changes, edits, corrections, etc. – BEFORE it’s too late.
And if you get your document to me well enough in advance, we can discuss them at length in your weekly “strategery” call.
I usually charge $250 each for a Copy Critique, so you can see just how valuable this benefit is.
One more thing…
My expertise is communications strategy and copywriting. And while I dabble in many other areas of a political campaigning, there are people who are actually EXPERTS in those areas.
Such as opposition research, digital advertising, robo-calls, data-management, campaign finance laws, printing and mailing, video production, event management, etc.
And while I might not be an expert in those areas, I know people who ARE.
“I’ve known Chuck Muth for over a decade. He has always given great insight and advice on what it takes to be a good candidate. The Campaign Doctor is an appropriate title for Chuck. He can identify what ails your campaign and he will always give you the right prescription to fix the problem.” – U.S. Senate candidate Gary Bernstein
So every month I’ll do a podcast with another campaign professional and dig into THEIR areas of expertise with them. Worth its weight in gold.
I’ll schedule these interviews well in advance and let you know so you can submit specific questions you might have and answer them on the air.
And these “House Calls” will be archived on a dedicated webpage for Winners Circle members, so you’ll be able to access them anytime you want from your house, your office or your car.
Now…how much would all of THAT be worth to you and your campaign?!!
Indeed, with personal, one-on-one access privileges and benefits like these you probably think the Winners Circle is gonna cost an arm and a leg, right?
What’s the Cost?
The problem is this program is such a win/win for both parties that too many candidates, campaigns or organizations will want in on it.
And since I only have a limited amount of time to devote to the program, I have to severely limit the number of people allowed to participate in it.
In order to make sure you get the time and attention you deserve, I’m strictly limiting the number of Winners Circle members to ten (10) at a time.
And while many campaign consultants will accept just about anyone, I won’t. You have to qualify to become a Winners Circle member…and it takes more than just writing a check.
Which is why you have to qualify to be accepted into this very unique and special program.
I’ll go over the rules in a minute, but I’m sure you’re anxious to find out what it costs. So…
Normally, $995 per month. And worth every penny.
But that’s not what you’ll pay! So keep reading…
Now…How Do You Qualify?
It’s actually rather easy. And I think you’ll find every condition I put on the Winners Circle program to be reasonable and necessary for it to work for both of us.
1.) You have to act fast. I’m dead serious about limiting the program to only 10 members. If the group is too large, we all suffer.
2.) You have to promise you’re not spending the grocery or mortgage money to join. Sure, this is a great value…but it’s not something you should go into hock for.
3.) You have to promise to READ the Campaign Hot Tips and Psephology Today newsletters that come with your Winners Circle membership so you have at least a minimal understanding of my marketing, fundraising and communications techniques, strategies and philosophies.
4.) While I will review and offer suggestions on your campaign materials, this program does NOT include me writing original ads, mailers, scripts, fundraising letters, op-eds, blog posts and other copy for you. I only do that for full consulting clients (which I’m happy to discuss with you if that’s of interest).
5.) Although I do want you to contact me anytime and every time you have a legitimate campaign problem or question, you can’t just call to “shoot the sh*t.” Neither of us has time for idle chit-chat.
Fair enough? Now…
Beware of Gardeners with Clean Hands
Look, I’ve been where you are and know EXACTLY how you feel. I ran for office once myself.
Being a candidate can be a lonelier job than the Maytag repairman. Unless you’ve been a candidate yourself, there’s simply no way to understand what it’s like.
It’s YOUR ass on the line. Your reputation. Your time. Your money. The stakes are high.
Yet EVERYBODY else – your family, your friends, your co-workers, your volunteers – has an opinion on EVERYTHING about your race (as ill-informed as they usually are).
Say this. Say that. Don’t do this. Don’t do that. Wear the red tie. No, wear the blue tie. Go to the Elks Club meeting. No, go to the PTA meeting. Keep it short. No, make it long. Ask for $50. No, ask for $5,000. Serve chicken. No, serve steak.
Political consulting is loaded with smooth-talking P.T. Barnum-like carnival barkers and snake-oil salesmen who could sell surfboards to Eskimos.
But when it comes to actually knowing how to run a winning campaign…well, there’s more incompetence in the field of political consulting than in any field other than TV psychiatry!
“I am grateful to Chuck for his sound advice, his un-compromising loyalty, his political knowledge and judgment, his strategic thinking and his never-ending willingness to roll up his sleeves to get the job done. Chuck is a vital asset to any organization or individual that has the good fortune to work with him.” – John Phillip Sousa IV, Stars & Stripes Forever PAC
Indeed, I know hucksters whose only previous political experience was licking envelopes as a campaign volunteer before hanging out a “consultant” shingle the next election cycle.
Now let’s be honest: You don’t know me from Adam, right? Do I REALLY know what I’m talking about? Can I REALLY help your campaign like no one else?
So let me make THIS decision the EASIEST decision you’ll make in your entire campaign…
SPECIAL: “$1-Buck Chuck” Trial Offer
I love movie clichés (and, by the way, they work GREAT in political messaging when done right), so let me “make you and offer you can’t refuse.”
You invest $1.
That’s it. Just one buck.
In return, I’ll give you a 30-minute, one-on-one phone consultation – just like the ones we’ll be having weekly if you’re accepted into the Winners Circle.
I usually charge $500.00 for a “Power Hour” consultation…so you’ll be getting a $250.00 value for all of…one buck.
We’ll discuss your campaign. I’ll answer any and all questions you might have. And together we’ll see if we make a “love connection.”
At the end of the call you can choose to do one of three things…
1.) Decide the Winners Circle program isn’t for you, and I’ll immediately refund your dollar, or…
2.) Decide you want to join the Winners Circle…not for the regular investment of $995/month…but for a special new-member discount of only $495/month. HALF OFF!
3.) Procrastinate and put off making a decision and join later (if a slot is available) for the full price of $995/month (which would still be a steal).
50% discount! No long-term commitment. Cancel anytime. NO RISK on your part. Not even the $1. GUARANTEED. Making this a true “no-brainer.”
So why charge the $1?
Because, frankly, I only want to talk to serious candidates.
I don’t want to waste my time with anyone who’s not willing to risk one lousy dollar (even though there isn’t any risk since I’ll refund your buck if you decide this isn’t for you) for a potentially game-changing opportunity to completely transform your campaign.
I only want to work with players, not posers.
And while $1 may not seem like a lot, trust me, it’ll separate a lot of wheat from the chaff. (You can’t say “separate the men from the boys” anymore without being accused of misogyny…or worse!)
By the way: YES, this is a legitimate campaign expense you can pay for with campaign donations.
Is the Winners Circle right for you?
Maybe. Maybe not.
Here are three things to think about before deciding to proceed…
1.) Are you the kind of candidate who wants to play it safe, do it the way it’s always been done and not think outside the box? If so, this program isn’t for you.
2.) Do you need to get permission from your campaign committee, consultant or manager before making a move? If so, this program isn’t for you.
3.) And finally, can you accept honest, constructive criticism that isn’t sugar-coated? If you can, great. Because I’m gonna give it to you straight. If you’re thin-skinned, neither of us is going to enjoy the relationship. So this program isn’t for you.
What Do You Do Next?
Three simple steps…
1.) Click on the link below to pay your $1.
2.) After submitting your payment, you’ll automatically be re-directed to an online APPLICATION with some general questions about you and your campaign.
Complete the application as best as you can. Short, to-the-point answers. Don’t write a book. And don’t worry if you don’t have the answers to some of them. That’s what our consulting call is for!
3.) After I receive and review your application, I’ll get in touch to schedule our call.
It’s that simple.
Yes, you should give this opportunity serious thought. But you can’t procrastinate either. Because I only take on ten Winners Circle members from around the country at a time. And the slots will fill very quickly – especially at this limited-time 50% OFF price.
Don’t worry. If the program fills up before you respond and you miss out, I’ll automatically put you on the waiting list for when a slot opens up – AND give you your dollar back. So you still have nothing to lose.
The ball’s in your court. Just remember, he who hesitates is lost.
(I think I’m finally out of clichés!)
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology
P.S. The Winners Circle is NOT just for candidates.
The same program can be used by campaign managers, general consultants, party organizations, grassroots organizations, PACs, associations, corporations – ANYONE involved in government or politics.