The 4 Questions You Need to Ask to See if Your Fundraising is on the Right Track
“If you’re wondering whether or not your fundraising is headed in the right direction, I’ve got news for you: healthy development programs require a lot more than just steadily increasing revenue,” writes Joe Garecht at The Fundraising Authority.
“In working with hundreds of non-profit organizations, I have come up with four simple questions that I can ask to immediately find out whether or not a fundraising program is on the right track for steady, rapid growth… and where the organization needs some work.”
8 Selling Tips that Apply to Major Donor Fundraising
When it comes to major donor fundraising, the successful candidate, writes Richard Perry and Jeff Schreifels in their Passionate Giving blog, “needs to identify the interests and passions of the donor, then present a program to that donor that matches those interests and passions.
“Done correctly,” they continue, “these activities eventually cause an economic transaction. That, in a phrase, is the key to success in major gifts fundraising. And it is very much, in its highest form, selling.”
Here are 8 sales tips for major gift officers (MGOs) that absolutely apply to major donor campaign fundraising…
4 Simple Ways to Encourage Your Board Members to Help in Fundraising
If your campaign doesn’t have a Finance Committee to help you raise money, well, you need to create one. That said, if you think your Finance Committee should raise all of the money your campaign needs because you don’t like fundraising, you’re dead wrong. That said, if you’re taking the lead on raising money but would like to see your Finance Committee raise more money that it is currently, here are some tips aimed at non-profit organizations that translate to political campaigns.
And here are a few more helpful thoughts on this subject…
5 Ways to Get More Out of Your Next Fundraising Event
“Fundraising events are a mainstay in your world, but let’s be honest – they can take a lot of time, money and effort to pull off,” writes Randy Hawththorne at Nonprofit Hub. As such, here are 5 ways to use your event “as a springboard to develop stronger partnerships with sponsors and to create deeper relationships with your donors.”
Event Sponsorship Dos and Don’ts
“Since finding sponsors and managing those relationships can be critical to event success,” writes Lori Halley on the Wild Apricot blog, “we’ve gathered some insight that we hope will help you take your event sponsor relationships to new heights.”
4 Simple Ways to Leverage the Power of Twitter for Fundraising
“Used strategically, Twitter can help you bond with supporters, raise awareness for your cause, and promote fundraising campaigns,” writes DJ Muller, president and founder of WebLink International. “Despite this fact, many small nonprofits fail to take the time to implement a Twitter strategy that drives results. Luckily, by using the following four steps as a guide, you can make sure that your organization does not fall into this group.”
The psychology of color and what it means for fundraising
“From sunny yellow to pea soup green, colors are powerful,” blogs Network for Good. “Even hearing about them can conjure the happiest thoughts or the worst image. Make sure you’re using color to your nonprofit’s advantage—in branding and in fundraising.”
Famous Last Words
“Whatever you write, you are selling — selling the reader on continuing on to the next word, the next sentence, and the next paragraph right to the end. To put it another way: write one tedious, unclear paragraph and your reader is gone.” – Denny Hatch in “Write Everything Right”
“Never forget this: the words you write will obtain the objectives you desire only to the extent that those words convey a marketing concept powerful enough to motivate your donors. You must appeal to them clearly and unambiguously, which requires that you begin with an absolutely clear understanding of why you’re writing a letter in the first place.” – Mal Warwick in “How to Write Successful Fundraising Letters”
What You Missed in This Week’s Campaign Hot Tips
Campaign Hot Tips is a daily e-newsletter for Winners Circle members. Here’s what you missed this week if you’re not yet a member…
- It’s Video Week at Campaign Hot Tips!
- Great Speakers Tell Great Stories: Case Study #1
- Great Speakers Tell Great Stories: Case Study #2
- Great Speakers Tell Great Stories: Case Study #3
- Great Speakers Tell Great Stories: Case Study #4
For more information and a one-month/no obligation trial membership in the Winners Circle, click here