Nathan Chan of Foundr Magazine made an excellent point in a recent newsletter that absolutely applies to many candidates running in today’s social media-dominated world…
“You need to be able to turn your followers into customers. It doesn’t matter if you have millions of followers. It doesn’t matter if your posts get tons of likes, shares, or comments. Unless…
“You can effectively monetize your community. Just because you’re consistently growing an engaged audience doesn’t mean you’re growing your bank account.”
You can’t deposit “likes” into your bank account.
And you can’t pay the rent with “re-tweets.”
You need cold, hard cash.
Sure, it’s a great ego booster when one of your Twitter or Facebook posts “goes viral” and gets lots of eyeballs on it.
But if it doesn’t translate into money in your campaign coffers, you’re gonna have a lot of self-esteem and little else.
Keep posting on social media. Build your online profile. But make sure you mix in posts designed to capture email and snail-mail addresses.
Remember, the money is in your list.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections