Blog

If a standard 4-page or 8-page letter can be used effectively to get people to give a candidate their money, why can’t a standard 4-page or 8-page letter be used to get people to give a candidate …

Continue Reading about Why You Should Send Letters to Voters instead of Postcards →

I’m old enough to remember when there was no such thing as a campaign website.  Today, it’s all but mandatory. The problem is, the cost of building and maintaining campaign websites, with all …

Continue Reading about AI to the Rescue for Down-Ballot Campaign Websites →

Former House Speaker Newt Gingrich and Joe Gaylord - his former senior strategist who engineered the Contract with America in 1994 - have a new book out detailing how the Republican take-over of the …

Continue Reading about Newt’s Secret Weapon for Connecting with Voters – And It Works →

One of the biggest communication mistakes consistently made by candidates for office at all levels is in crafting messages that are about themselves (or their organizations) rather than about their …

Continue Reading about “You” is the Cure for the Dreaded “I” Disease →

As noted in the past, I got my initial formal political education at the Campaign Management College run by Newt Gingrich and Joe Gaylord back in 1996 - shortly after the pair successfully engineered …

Continue Reading about Newt and Joe: Together Again, Marching to Victory →

While every candidate is, by definition, a politician, what you want to demonstrate is that you’re not the “typical” politician. In the minds of an increasingly cynical electorate – and not without …

Continue Reading about Wanna Build Credibility with Donors? Offer a Guarantee →