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I’m working with a new PAC focused on getting Republicans elected to the Legislature.  And I was sent draft language for the PAC’s website to review. Here’s how it read, though I removed the name …

Continue Reading about A Little-Known Secret to Using AI in Political Campaigns →

(Chuck Muth) - Marketing/copywriting expert Bob Bly has some excellent advice that is particularly pertinent to political candidates, most of whom spend more time talking about themselves than …

Continue Reading about Are You Singing from the “Me, Me, Me, Me, Me” Songsheet? →

As you probably know, I enrolled for the Leadership Institute’s “Campaign Leadership College” a couple weeks ago.  Nine days of intense instruction PLUS homework every night. One of our assignments …

Continue Reading about CASE STUDY: Virginia State Senate Race Vote Goal →

When most candidates speak to a group or organization, they spend their whole time talking TO the audience rather than having a conversation WITH the audience. BOOORING! When the audience feels …

Continue Reading about A Very Simple Way to Give Better Speeches that ANYBODY Can Do →

Nobody has been harder on the United States Post Office than I’ve been over the years; however, there IS a lot to be said for the virtues of snail-mail these days…especially when it comes to …

Continue Reading about How and Why You Should “Smith Barney” Your Donors →

Sorry to have been AWOL this past week. Last Saturday an unexpected flash flood took out my entire home-office in the casita behind my house. Been cleaning up and talking with insurance …

Continue Reading about Keep Talking About Yourself and Lose Your Donor →