Sticking Your 3-Cents In The post office has been bleeding red ink for many, many years now…and effective later this month you’ll be paying a little bit more to help the USPS dig out from the hole. A …
Campaign Hot Tips: November 27, 2013
5 Email Design Mistakes to Avoid this Holiday Season “To help you get noticed and stand out from the crowd this holiday season,” Ryan Pinkham of Constant Contact writes, “here are five design mistakes …
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The Warm and Fuzzies
It is far more easy to get people to vote for, volunteer for and give money to candidates who make you feel good than people who make you feel sad or angry…though evoking anger is a powerful …
Campaign Hot Tips: November 8, 2013
Facts Tell, but Stories Sell “Facts are boring but stories bring life to your marketing and make you interesting,” writes Chuck Trautman of the Arizona Marketing Association. “You can also ‘hi-jack’ …
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Campaign Hot Tips: October 15, 2013
How to Write Effective Fundraising Copy The most important thing to remember is, write for THEM, not you. Remember: What goes in determines what comes out. Do your research. Read a LOT. Read …
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Campaign Hot Tips: October 3, 2013
Promote, Promote, PromoteHollywood stars - who make millions of dollars starring in blockbuster films with millions of dollars worth of PR advertising behind them – nevertheless spend an inordinate …