Let’s say you draft a great fundraising pitch to send out to your donors and prospective donors. But let’s say the subject line you choose for your email says something like this: “Please send me money.”
How many people will open it rather than immediately hit the “delete” key?
Don’t laugh. I’ve actually seen this…and worse!
I subscribe to a lot of marketing newsletters written by some of the best copywriters on the planet today.
So I decided to share a few, sometimes altered slightly to be more relevant to political campaigns. This should help get your creative juices flowing before your next email goes out…
- Are You Infected?
- Don’t Make This Mistake When Voting…
- Do You Want the Secret the Liberals Don’t Know?
- Sign This Letter, Pretty Please…
- The Two Worst Political Books Ever Written
- There Will Be A $5 Charge for Whining
- No One’s Immune, Not Even You
Want a shortcut “cheat” for coming up with better subject lines?
Just drop your blog post, op-ed, or fundraising email into this AI tool and ask it to give you 10 “snappy” or “click-bait” headlines for it. Then look at the 10 and pick-and-choose the wording you want to go with.
I often mix-and-match.
For a detailed Special Report on how to use ChatGPT in politics and campaigns, sign up for a $1 trial subscription to Psephology Today and you’ll automatically receive a free digital copy you can immediately download.