Ask *anybody* and they’ll tell you that everybody hates negative campaigning. But hate it or not, it works. So it’ll remain part of our political campaigns no matter what people say. A similar …
To Roll with a Poll or Not Roll with a Poll, That is the Question
It seems not a day (hour?) goes by without somebody releasing poll results on something in the political world, especially during this presidential election season. But for many – if not most – …
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Hello, Mr. Donor…Can You Hear Me Now?
Kevin Gentry is regarded by many in the “biz” as THE best high-dollar/major donor copywriter in the country today. Indeed, from 1991 to 1997, Kevin served as Executive Vice President of the Leadership …
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Don’t Just Give the Facts, Tell a Story
Nancy Bocskor is a bona fide international communications and fundraising guru, and author of “Go Fish: How to Catch (and Keep) Contributors.” In her newsletter, Nancy highlighted something every …
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Negative Campaigning: A Present-Day Case Study
I recently forwarded to you a dissertation on the political virtues of negative campaigning and why it works written by communications guru Rich Galen of Mullings.com. For a real-time/real-life …
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