That’s right…I said stop talking TO your donors. Start talking WITH your donors. Even better, LISTEN to them. But Kevin Gentry explains this better than me, so… Until next time. Onward and …
How to “Norm Peterson” Your Opponent
For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax man, charged with the job of telling employees that …
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Don’t Send Donor Prospects Down e-Rabbit Holes
It’s hard enough getting a potential donor to land on your “Contribution” page and read about all the reasons why he or she should donate to your campaign. So it’s counter-productive to include in the …
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Features vs. Benefits
One of the more difficult marketing concepts to teach new candidates is the difference between talking about the “I haves” and instead focus on the “You gets.” Voters and donors don’t really much …
It’s the Money, Honey
Consider yesterday’s Newt Gingrich/Mitt Romney GOP presidential race in Florida for a second. Gingrich has the experience. He has the debating skills. He has an oratorical advantage. He talks the …
The Most Important Person Every Candidate Must Hire
Chris Ingram is the president and founder of 411 Communications a corporate and political communications firm, and publisher of Irreverent View, a conservative blog on Florida politics. He is a …
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