5 Tweet Formulas to Engage Your Voters & Donors
“Many business owners fall into the trap of using Twitter as a soapbox, rather than a tool for conversation,” writes Ali Brown.
Ditto candidates, campaigns and grassroots organizations. So here are five Tweet formulas to follow that will help you better engage those who are following you on Twitter.
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8 Steps to Get Started with Video Marketing
If you and your campaign team have considered adding video this election cycle, Michael Litt of MarketingProfs provides “a to-do list for jumpstarting your video marketing.”
I particularly recommend #5 for candidates: “Forget the text-based customer testimonial; get your customers to say great things about you on camera.”
Remember, your campaign is about THEM, not YOU.
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9 Underutilized Emails that Improve Donor Retention
“Donor retention is often overlooked and, because of this, nonprofits aren’t using email as a key retention tool,” writes Mike Snusz of NPEngage. “That likely means more email ‘asks, this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships.”
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6 Dumb Reasons for Not Sending a Donor Newsletter
“Are you not producing a newsletter for your donors?” ask the folks over at Future Fundraising Now. “If not, you should be. It's the single best tool for improving donor retention.”
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Does Your Donation Page Make the Grade? Take this Quiz…
“Is your donation page on course to raise more money in 2014?” asks Julie Groff of Network for Good. “Simply collecting donations online isn’t enough—your page should also inspire donors and make it easy to give. Find out if your page makes the grade with our free Donation Page Grader.”
To take the quiz…
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How to Get Donors to Give Month after Month
If you’re a first-time candidate, getting donors to sign up to give you a set amount of money every month is going to be tough. Not impossible, but tough.
On the other hand, if you’re an incumbent – or the head of a political party or grassroots organization – establishing a dependable stream of funds coming in the first of every month is an extremely valuable objective to pursue.
Gail Perry of Fired Up Fundraising has “18 Tips to Create a Wildly Profitable Monthly Giving Program.”
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Achieving Excellence in Face-to-Face Fundraising
Duke Haddad writes that the “most effective solicitation procedure is face-to-face” and outlines the process necessary to get the most out of it.
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5 Steps to Becoming a Master Fundraiser
Here are five steps you can take to become a fundraising master, courtesy of WeDidIt: 1. Change your mindset. 2. Organize and strategize. 3. Identify your target. 4. Use teamwork. 5. Be patient but methodical. To read the full column…
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Famous Last Words
“Intimidating is going up to a growling Rottweiler and having to squeeze his anal glands or going up to a stallion that weighs 1,200 pounds and telling him you’re going to take his testicles off. That’s intimidating. I think I can handle Congress.” – Freshman Rep. Ted Yoho (R-Fla.) when asked if he was at all intimidated by serving in Congress (hat tip/Campaigns & Elections)