One of the more difficult marketing concepts to teach new candidates is the difference between talking about the “I haves” and instead focus on the “You gets.” Voters and donors don’t really much …
It’s the Money, Honey
Consider yesterday’s Newt Gingrich/Mitt Romney GOP presidential race in Florida for a second. Gingrich has the experience. He has the debating skills. He has an oratorical advantage. He talks the …
The Most Important Person Every Candidate Must Hire
Chris Ingram is the president and founder of 411 Communications a corporate and political communications firm, and publisher of Irreverent View, a conservative blog on Florida politics. He is a …
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Everybody Hates Robo-Calls, Right?
Ask *anybody* and they’ll tell you that everybody hates negative campaigning. But hate it or not, it works. So it’ll remain part of our political campaigns no matter what people say. A similar …
To Roll with a Poll or Not Roll with a Poll, That is the Question
It seems not a day (hour?) goes by without somebody releasing poll results on something in the political world, especially during this presidential election season. But for many – if not most – …
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Hello, Mr. Donor…Can You Hear Me Now?
Kevin Gentry is regarded by many in the “biz” as THE best high-dollar/major donor copywriter in the country today. Indeed, from 1991 to 1997, Kevin served as Executive Vice President of the Leadership …
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