(Jeff Roe) - I’m here to tell my fellow Republicans, in particular Republican members of Congress and the Republican consulting class: You can run, but you can’t hide. President Trump may not be on …
A Simple Little Way to Win the Personalization Name Game
The sweetest words to a voter or donor’s ear is…their name. Actually, that’s true of all human beings. And is why you should use someone’s name as often as appropriate and possible in your …
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Emails that Suck: From: [Unknown]. Subject: [Unknown]
On Thursday night an email landed in my box. It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, …
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Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals?
A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn't have to …
Even if you hate Donald Trump, candidates better read this…
Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of …
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I hate to keep picking on Marco, however…
Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you …
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