If you’ve spent any time whatsoever reading and learning effective copywriting – whether in business or politics – you know that the most important aspect of any communication (fundraising letter, …
Buy Your Domain Name NOW…or Else!
In campaign training workshops on communications that I’ve conducted for over twenty years now, I always stress how important it is to buy your “name” as a domain name ASAP. In other words, if your …
Beware of Time Vampires
A campaign requires a number of resources: Time, money, votes, volunteers, etc. And as long as there’s enough time, you can always get more of the others. BUT… You don’t have any more …
The Biggest Threat Facing GOP Candidates in ’22 (It’s Not What You Think)
What’s the most dangerous threat facing Republican candidates in every state in the country next year? No, not the Democrats. No, not the “woke” social justice warriors. No, not the fake …
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10 Quick Tips to Better Campaign Speeches
Short of a root canal or IRS audit, perhaps nothing else is quite as painful for me as being forced to sit through a long (or even short), boring political speech. And what makes it especially painful …
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Dear GOP: If They Want to Go, Let Them Go!
If you’re like me, your email address has somehow found its way onto numerous political lists that are then sold to various candidates who proceed to inundate you with fundraising emails ad …
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