(Joe Giardiello) - Pssst, here’s what I heard… I can’t tell you how many times, as an opposition researcher, I have heard that line. It could come from the candidate, the campaign manager, a big …
DANGER ZONE: Trust No One!
Rule #130 of veteran campaign strategist Roger Stone’s “Stone’s Rules” reads as follows: “Three men can keep a secret, if two of them are dead.” Trust…NO ONE! That includes best friends, …
The Only 3 Things a Candidate Should Do
In an ideal campaign, the candidate should do three things and only three things: (1) Ask for votes (2) Ask for money (3) Ask for volunteers And not necessarily in that order. The candidate’s …
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How to “Sell” from the Stage…PLUS…Copywriting with Robots
No matter how much you know, you can ALWAYS learn more. Which is why I’m in San Diego this week (tough life!) attending the Traffic & Conversion marketing conference. And of the 100+ breakout …
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When Dumpster-Diving for Dirt, Get Mean!
Joe Giardiello is a longtime practitioner of campaign opposition research…a profession usually associated with “dumpster diving” and meetings in dimly lit garages. Joe completely knows and accepts …
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It’s the Headline, Stupid!
If you’ve spent any time whatsoever reading and learning effective copywriting – whether in business or politics – you know that the most important aspect of any communication (fundraising letter, …