If you don’t think conservatives and Republicans have a problem with messaging, you missed the 2022 general election.
As conservative leader Richard Viguerie pointed out last October, conservatives and Republicans had everything going for them…
“About 70% of voters felt the country was going in the wrong direction, and they had a negative feeling about the Democrat president.”
Viguerie pointed out that “the vast majority of issues favored the Republican Party and its candidates, including inflation, the wide-open southern border, Democrats’ war on fossil fuel, the sky-high gas prices, defund the police, a rising crime wave, etc., etc.”
And yet they lost a seat in the U.S. Senate and fell about 30 seats short of what they expected to pick up in the House. In other words, they blew it. It’s not that they didn’t have the issues on their side; they just did a lousy job selling it.
Words mean stuff.
Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions.
The average voter – especially an “undecided” voter – is not ideological. They don’t vote on what a candidate says, does or believes…but how he or she makes them FEEL.
And if you don’t think changing just a few words can dramatically change how someone feels about you and your campaign, watch this short but amazingly powerful 2-minute video, and make sure watch to the end…
“Change your words. Chang your world.”
Is there anything you can change in your campaign to reach people on an entirely different and better level? I guarantee it.