I’ve written before about how much I detest cookie-cutter campaign slogans that are completely meaningless, if not totally inane. But this one noticed by Campaign Hot Tips subscriber Tonya Dale of …
Why Your Email Subscribers Aren’t Giving You Money
Email marketing expert Tamara Gielen has put together a quick little slide show outlining 7 reasons why folks who signed up to receive your emails may not be responding, including your fundraising …
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The Best Way to Double, or Triple (or More) Your Fundraising
In business, it’s a well-known and accepted fact that it’s a heckuva lot more expensive to get a new customer than to retain an existing customer. Ditto donors. And the best way to retain a donor …
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Don’t Let Your Ego Cost You Your Election
Let’s face it, you have to have a pretty healthy ego to run for public office. But like anything else in life, it can be taken to extremes - which could cost you on Election Day. Today’s advice …
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Stop Talking to Your Donors!
That’s right…I said stop talking TO your donors. Start talking WITH your donors. Even better, LISTEN to them. But Kevin Gentry explains this better than me, so… Until next time. Onward and …
How to “Norm Peterson” Your Opponent
For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax man, charged with the job of telling employees that …
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