I remember back in the late 90’s – when I didn’t have very much money – ponying up $250 to attend a private dinner with a congressman who was running for U.S. Senate.
It was a LOT of money for my wife and me back then. And I’ll never forget…that we never received a thank you card or even form letter from the candidate. It was as if our financial support was expected, not appreciated.
I was reminded of that incident this weekend when I received the following note from a newsletter subscriber:
“Remember when I mentioned to you that my wife and I had given (candidate’s name withheld) our card and donated $100 in cash for his political run? He accepted the money saying he’d acknowledge our donation in writing. Well, we’re still waiting.
“Interesting what politicians say they’ll do and then ‘forget’ to do it. On the other hand, I like (candidate’s name withheld). He personally always says ‘Thank You’ in writing for emails or donations we send to him. Much like you.”
To be honest, I haven’t always been so good in that department. It takes time, commitment and organization. But there is NO BETTER investment than to personally express your written appreciation for every donation – preferably with a handwritten note for major gifts.
It’s not only good manners to say “thank you,” but it helps ensure continued support in the future. Don’t treat donors like ATM machines.