On Monday, October 4, 2021, Facebook and Instagram went down for almost the entire day. And politicians wasted no time taking advantage of the shutdown for fundraising purposes.
Here’s an email from a Democrat governor’s re-elect campaign just hours after the Big Tech giants went dark…
“Team, digital advertising is critical for our campaign. Grassroots donations from Facebook and Instagram account for more than 60% of this month’s online fundraising goal. And as you’ve probably heard by now, both platforms are down — leaving us in an advertising blackout.”
Now imagine if the same thing were to happen on Monday, November 7, 2022 – the day before Election Day. What happens to all your social media GOTV plans?
Do NOT leave the fate of your campaign in the hands of social media giants that you have absolutely no control over.
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