In an ideal campaign, the candidate should do three things and only three things:
(1) Ask for votes
(2) Ask for money
(3) Ask for volunteers
And not necessarily in that order.
The candidate’s job isn’t to manage the voter database. It’s not to design and update the campaign website. It’s not to organize a Saturday super-walk. It’s not to study the latest polling results. It’s to personally, in as many ways possible, ask for votes, ask for donations and ask for volunteers.
Why? Because nobody on your campaign has the personal, emotional attachment to your campaign that you have – and that’s what moves people to join your effort.
Others may know about campaigns in general…but your campaign is your campaign. And if you can’t demonstrate the passion and generate the excitement for the endeavor, it’s highly unlikely anyone else can manufacture it.
Until next time. Onward and rightward…
Dr. Chuck Muth, PsD
Professor of Psephology (homeschooled)
“How to Get More Votes, More Donors & More Volunteers”