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Welcome to the first issue of the new-and-improved (but not lemon-scented) Fundraising Hot Tips e-newsletter. Let’s get right down to it. Whether you’re a seasoned campaigner or a …

Continue Reading about The 3 Biggest Mistakes in Campaign Fundraising →

Welcome to Opening Day! Today is the “unofficial” start of the 2026 campaign season. “Peanuts! Cracker Jacks! Get your cold beer here!” And to kick things off, I have just one question… Are …

Continue Reading about Hey, Are You Still Interested in Politics and Campaigns? →

Today’s Fundraising Hot Tip comes to you courtesy of fundraising expert Jeff Brooks… * * * Fundraising lessons from political subject lines If you’ve ever made a political donation, your …

Continue Reading about How to Write Powerful e-Fundraising Subject Lines →

Muth’s Truths #1: "It’s not the best candidate who wins, but the best campaign." Let me prove it with some examples from the business world… Take a minute and think of the BEST hamburger you’ve …

Continue Reading about Are You Making this HUGE Messaging Mistake in the Final Weeks? →

This week’s Campaign Hot Tip comes from Richard Viguerie, the most successful direct mail fundraising expert in the conservative movement today – so I’d take his advice below to heart… * * …

Continue Reading about If You’re Making this Serious Mistake, It Could Cost You Your Election →

(Chuck Muth) – I get emails all the time from armchair campaign consultants saying this candidate should do this and that candidate should do that.  Well, here’s a test… I watched a video over the …

Continue Reading about Your Challenge: Name That Campaign! →