Muth’s Truths #1: “It’s not the best candidate who wins, but the best campaign.”
Let me prove it with some examples from the business world…
Take a minute and think of the BEST hamburger you’ve ever had.
Where did you get it?
I’m guessing you didn’t answer “McDonalds.”
Yet McDonalds sells more burgers than anyone else on the planet.
Do the same for the BEST pizza you’ve ever had.
Domino’s? Probably not.
Subway for the BEST sub sandwich? Not…especially when it comes to a Philly cheesesteak!
Substantively, who is the best candidate for president?
I know I’m biased, but I think it’s clear Donald Trump is far better than Kamala Harris.
Yet she’s neck-and-neck with the former president. Why?
Frankly, she’s running a better campaign…if the objective is to win.
Her campaign knows she’s extremely weak in live settings and interviews without a teleprompter.
So she’s not doing any.
Or hardly any…unless it’s with friendly reporters who will toss her nothing but softball questions.
They know her past far-left positions won’t sell, so she’s flip-flopping on many of them.
Indeed, instead of selling substance, they’re selling feel-good “joy, joy, joy, joy, down in your heart.”
All sizzle, no steak.
Even if it’s intellectually dishonest.
Yes, it’s driving Trump and his supporters cuckoo for Cocoa Puffs.
But the Harris campaign doesn’t care that their candidate is an empty suit policywise.
It knows the ultimate objective is to win the ELECTION, not win the debate on substantive issues.
Many non-ideological voters vote with their heart, not their head.
And, frankly, there are a lot more of them than rational, thinking voters.
What about you?
Are you trying to sell your 10-point platform on education reform (yawn)?
I know it goes against the very core of your being as a conservative.
But are you trying to win the argument or win the election?
Put some sizzle in your campaign during these final weeks.
You can deal with the substance AFTER you win.