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I make no value judgment here; only pointing out reality… In America today, celebrity sells. If you don’t believe me, just turn on any radio or TV station and see how many celebrities – …

Continue Reading about Like It or Not, Celebrity Sells…Even in Campaigns →

(Chuck Muth) – All too often all too many candidates get sucked into doing a TV commercial because it boosts the candidate’s ego or it boosts the campaign manager’s pay (they usually get a percentage …

Continue Reading about So You Want to Run a TV Commercial, Huh?  Read This First… →

(Chuck Muth) – The Republican primary for governor in Nebraska was settled yesterday, with former President Donald Trump suffering the first big loss of an endorsed candidate in the 2022 election …

Continue Reading about A Cautionary Warning about Political Endorsements →

(Chuck Muth) – Attention candidates: Stop talking about yourself and start talking about the voters, regardless of what office you’re running for. Time after time I listen to “stump” speeches or …

Continue Reading about Don’t Give a Speech, Tell a “Christmas Carol” Story →

(Chuck Muth) – On Monday I received an email from Perry Belcher with the subject line: “Putin’s Secret Email Hack (For Marketers).”  Naturally, I opened it.  And in it, Perry wrote… “Listen! Email is …

Continue Reading about Email Copywriting Workshop: How to Double Your Fundraising →

(Chuck Muth) – Even the best of marriages can go sour over time.  And just like divorce, going separate ways with your campaign manager or consultant can be a messy affair. I was recently brought …

Continue Reading about Warning: Get Control of Your Website & Social Media Accounts…NOW! →