I make no value judgment here; only pointing out reality…
In America today, celebrity sells.
If you don’t believe me, just turn on any radio or TV station and see how many celebrities – including a LOT of washed-up/has-been celebrities – are hawking products and services these days.
Madison Avenue clearly understands the value of marketing campaigns that feature perceived celebrities. They are advertising gold.
So you can either accept this reality or reject and ignore it. Your call.
Let me close with this: You don’t have to be a national star to be a celebrity. Local and state candidates will benefit from being supported by local and state celebrities who are known, liked and respected by local and state voters.
In addition, you don’t have to be an entertainer to be a celebrity. Any known public figure in the community – lawyers, dentists, car dealers, community activists, etc.
Again…you can continue to fight this notion that celebrities don’t know nuthin’ ‘bout politics and resist using them in your campaign. Or you can wisely adopt the age-old strategy of “If you can’t beat ‘em, join ‘em.”
Or better yet…have THEM join YOU.