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(Chuck Muth) – Let’s face it, incumbents generally have, and have had, a significant advantage over challenger candidates, especially those running for the first time: Money, connections and …

Continue Reading about Some Cheerful News for Inexperienced Candidates →

(Chuck Muth) – I received an email this week from “Darius Schmidt” (name changed to protect the guilty).  Not only did I almost immediately delete it unread, but I almost blocked the email address …

Continue Reading about “The #1 Reason People Open Your E-Mails (Hint: It’s NOT Your Subject Line)” →

(Chuck Muth) - I’ve written often about how much I detest cookie-cutter campaign slogans that are completely meaningless, if not totally inane. But this one, noticed by Campaign Hot …

Continue Reading about Campaign Slogans that Suck: Another in a Series →

(Chuck Muth) – For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax-man, charged with the job of telling …

Continue Reading about Why You Need to Be Like “Norm!” from “Cheers” →

Since many of you might right now be in the hiring process…a warning: If you’re an underdog, underfunded, inexperienced candidate, DO NOT hire the guy who tells you he or she has an 80-90 percent …

Continue Reading about A Serious WARNING about Hiring Campaign Managers & Consultants →

(Chuck Muth) – I’ve been studying direct response marketing and copywriting for the better part of three decades now.  But a few years ago, I learned that something that I’d been taught to do was …

Continue Reading about Are You Making This Mistake in Your Fundraising Letters/Email? →