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A few years ago I received one of the worst campaign email announcements I’ve ever seen. Thank goodness this one came from a Democrat (for a change).  Some lessons you can learn... Let’s start with …

Continue Reading about How NOT to Announce Your Candidacy: A Case Study →

(Chuck Muth) – I’ve read a LOT of candidate bios.  Most are absolutely terrible.  They read like a college term paper or professional resume.  No personality.  Not conversational.  Not relatable.  And …

Continue Reading about Now HERE’S a Candidate Bio that Doesn’t Stink on Ice… →

(Chuck Muth) - Republicans stunned the nation last month when Glenn Youngkin snatched the Virginia gubernatorial race from longtime Democrat rainmaker Terry McAuliffe, picked up the lieutenant …

Continue Reading about Messaging Lessons You Can Learn from Virginia →

At a candidate training “brainstorming” session I held last month, the sticky question about how to respond to media questions about the 2020 election came up from multiple candidates. The big …

Continue Reading about How You Should Talk about Election Security in 2022 →

Raise your hand if you enjoy admitting you were wrong? OK…that would be nobody. But if you’re asking Democrats who have been voting Democrat for years to now vote Republican, that’s exactly what …

Continue Reading about How to Tell Voters They were Wrong without P*ssing Them Off →

Let me paraphrase a part of Craig Simpson’s latest “Direct Marketing Letter” as it relates to fundraising; substituting “campaign” for “business” and “donations” for “sales”… “Building a successful …

Continue Reading about How Your Campaign Fundraising Should Be Like Dating →