Blog

(Chuck Muth) - I’ve written often about how much I detest cookie-cutter campaign slogans that are completely meaningless, if not totally inane. But this one, noticed by Campaign Hot …

Continue Reading about Campaign Slogans that Suck: Another in a Series →

(Chuck Muth) – For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax-man, charged with the job of telling …

Continue Reading about Why You Need to Be Like “Norm!” from “Cheers” →

Since many of you might right now be in the hiring process…a warning: If you’re an underdog, underfunded, inexperienced candidate, DO NOT hire the guy who tells you he or she has an 80-90 percent …

Continue Reading about A Serious WARNING about Hiring Campaign Managers & Consultants →

(Chuck Muth) – I’ve been studying direct response marketing and copywriting for the better part of three decades now.  But a few years ago, I learned that something that I’d been taught to do was …

Continue Reading about Are You Making This Mistake in Your Fundraising Letters/Email? →

A few years ago I received one of the worst campaign email announcements I’ve ever seen. Thank goodness this one came from a Democrat (for a change).  Some lessons you can learn... Let’s start with …

Continue Reading about How NOT to Announce Your Candidacy: A Case Study →

(Chuck Muth) – I’ve read a LOT of candidate bios.  Most are absolutely terrible.  They read like a college term paper or professional resume.  No personality.  Not conversational.  Not relatable.  And …

Continue Reading about Now HERE’S a Candidate Bio that Doesn’t Stink on Ice… →