(Chuck Muth) – For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax-man, charged with the job of telling employees that they’d been fired.
As it turned out, Norm had a knack for giving the bad news in such a manner as to dramatically lessen the blow to the recipient.
If you are challenging an incumbent, what you are doing is asking voters to “fire” that person – the very person many of them voted for in the past.
So in essence, what you’re asking them to do is admit they made a mistake in previous elections.
Quick show of hands: How many of you like to admit you screwed up?
Exactly. It goes against human nature.
But that’s what you’re asking voters to do when you ask them to vote against someone they’ve voted for in the past.
Your challenge is to persuade people who voted for your opponent in the past to acknowledge their mistake and correct it this year – and like Norm, make them feel good about it
It’s a tricky proposition…deserving of considerable thought on your part.