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If you don’t think conservatives and Republicans have a problem with messaging, you missed the 2022 general election. As conservative leader Richard Viguerie pointed out last October, conservatives …

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As a candidate for public office, the #1 question you’ll be asked is, “Why are you running?”  It’s also the hardest to answer in a compelling and persuasive way. In developing your 30-second or …

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Back in October 2021, I wrote in Psephology Today about the coming explosion in the use of artificial intelligence (AI) for copywriting, and detailed six AI tools that can be used for political …

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On Tuesday night, Democrat President Joe Biden delivered his annual State of the Union (SOTU) address.  Let’s charitably say it was less than compelling.  A number of commentators afterwards referred …

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To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he'll likely tell you he hates robo-calls, and will tell you that everybody else hates them, …

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If you’re thinking about running for office this election cycle, or need to raise money for your organization, you should be all about fundraising in these early days. To get you in the right …

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