Blog

(Chuck Muth) – There’s a tremendous advantage to texting voters as compared to emailing:  While a good email list can enjoy an “open” rate of 15-25 percent, on average over 90 percent of people open a …

Continue Reading about BEWARE: Campaign Texting Danger Zone! →

(Chuck Muth) – The 3 most important factors in getting people to read your subject lines and open your emails aren’t exactly rocket surgery. If you answer one or more of these three questions with …

Continue Reading about How to Write Subject Lines People Will Read →

It’s a natural human condition that once someone makes a decision it’s practically impossible to get them to change their minds and persuade them they were wrong. But that’s exactly what you’re …

Continue Reading about Roll Out the Red Carpet and Welcome Home “Prodigal Son” Voters →

I make no value judgment here; only pointing out reality… In America today, celebrity sells. If you don’t believe me, just turn on any radio or TV station and see how many celebrities – …

Continue Reading about Like It or Not, Celebrity Sells…Even in Campaigns →

(Chuck Muth) – All too often all too many candidates get sucked into doing a TV commercial because it boosts the candidate’s ego or it boosts the campaign manager’s pay (they usually get a percentage …

Continue Reading about So You Want to Run a TV Commercial, Huh?  Read This First… →

(Chuck Muth) – The Republican primary for governor in Nebraska was settled yesterday, with former President Donald Trump suffering the first big loss of an endorsed candidate in the 2022 election …

Continue Reading about A Cautionary Warning about Political Endorsements →