Over the past 25 years, I can honestly say I’ve devoted more time learning about how to apply sales and marketing principles to politics than learning about politics itself – especially as it relates to fundraising.
James Malinchak – one of my marketing mentors who I’ve learned a ton from about public speaking – wrote recently that too many people “moan and complain about how they’re tired of not making (raising) enough money, yet they refuse to do anything about it.”
Well, the first thing you need to do – especially if you’re struggling with fundraising – is to change your mindset from “We can’t afford to do that” to “We can’t afford NOT to do that, so how do we raise the money?”
The second thing you need to do is stop thinking about books, newsletters (like this one), seminars, webinars, workshops, training sessions and boot camps as an “expense.” They’re really an “investment” in helping you learn how to raise more dough.
And when you apply what you learn, you get a major return on investment (ROI).
Since I broke into politics professionally full-time in 1995, I guarantee I’ve invested more money learning this “stuff” than your typical poli-sci student spends for a degree from an Ivy League school.
I’m not a “know it all.” Far from it. But I am a “learn it all.” You should be, too. After all, if you won’t invest in yourself, why should anyone else?
You’ve made a great start subscribing to “Campaign Hot Tips.” But we’re just scratching the surface here.
If you haven’t subscribed to my monthly “Psephology Today” print newsletter, you’re missing out on a lot of information you simply won’t find anywhere else. So let me sweeten the pot a little…
I have a special $1 trial offer for Psephology Today. With it, not only will you get a trial issue of the newsletter, along with the current issue, but you’ll also get a dozen special reports (value: $60.00) on various aspects of running a winning political campaign.
You’ll also get a complimentary subscription to my “Fundraising Hot Tips” e-newsletter (value: $20/month) which will continually give you ideas on how to raise the money you need for things you currently think you “can’t afford.”
Are you and the success of your campaign worth investing a buck?
Just click on the link below to get the ball rolling and dollars flowing.
