Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
It’s hard enough getting a potential donor to land on your “Contribution” page and read about all the reasons why he or she should donate to your campaign. So it’s counter-productive to include in the …
Continue Reading about Don’t Send Donor Prospects Down e-Rabbit Holes →
Over the weekend I was forwarded one of the worst campaign email announcements I’ve ever seen. Thank goodness this one came from a Democrat (for a change). Let’s start with the fact that it was sent …
Continue Reading about How NOT to Announce Your Candidacy: A Case Study →
Never let it be said that you know it all and can never learn anything new, because I just learned this morning that I’d been taught something wrong and have been doing it wrong…along with a LOT of …
Continue Reading about A Mistake I’ve Been Making in Direct Mail Fundraising →
I went to one of the worst sales presentations ever last night. And there are CRITICAL lessons to be learned for candidates and anyone else with anything at all to sell, so let's get to it. Set the …
Continue Reading about Are You Talking Yourself Right Out of Donations? →
Y’all probably know who Sen. Harry Reid (D-Nevada) is. And while he and I – and most likely, you and he – have very little in common politically or philosophically, he didn’t become Senate Majority …
One of the more difficult marketing concepts to teach new candidates is the difference between talking about the “I haves” and instead focus on the “You gets.” Voters and donors don’t really much …
