by Jeff Brooks/Future Fundraising Now If you're over a certain age, you may remember when everyone wrote letters all the time. Every day, the mailbox contained a handful of letters from friends and …
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The World is Coming to an End…GIVE NOW!
I used to love the old Calvin and Hobbes comics in the newspaper. And I’ve never forgotten one that appeared on July 7, 1995 on fundraising which has particular relevance to political fundraising. It …
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How to Develop a Campaign Message that will Sell
If it seems like I’m spending most of my time providing you with Campaign Hot Tips on fundraising…I am. Because that’s what most of you have told me is your #1 challenge right now. But keep this in …
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Campaign Slogans that Suck
I’ve written before about how much I detest cookie-cutter campaign slogans that are completely meaningless, if not totally inane. But this one noticed by Campaign Hot Tips subscriber Tonya Dale of …
Why Your Email Subscribers Aren’t Giving You Money
Email marketing expert Tamara Gielen has put together a quick little slide show outlining 7 reasons why folks who signed up to receive your emails may not be responding, including your fundraising …
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The Best Way to Double, or Triple (or More) Your Fundraising
In business, it’s a well-known and accepted fact that it’s a heckuva lot more expensive to get a new customer than to retain an existing customer. Ditto donors. And the best way to retain a donor …
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