It is far more easy to get people to vote for, volunteer for and give money to candidates who make you feel good than people who make you feel sad or angry…though evoking anger is a powerful …
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Campaign Hot Tips: October 24, 2013
Be Bold for Big Bucks Fundraising dollars don’t flow like the river Nile to wishy-washy, middle-of-the-road, don’t-rock-the-boat candidates. If you want the big bucks, you need to stand above and …
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Campaign Hot Tips: October 15, 2013
Pop Quiz I just received an email with the subject line “The real battle.” What’s it all about? I don’t know about you, but I have no idea. A political race. A new military effort in the …
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Campaign Hot Tips: October 3, 2013
Promote, Promote, Promote Hollywood stars - who make millions of dollars starring in blockbuster films with millions of dollars worth of PR advertising behind them – nevertheless spend an …
Crawling towards digital parity with Obama
Vincent Harris is a bona-fide political social media guru who has worked on some of the top GOP campaigns in the nation over the past couple of election cycles. So when he writes about what …
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Fundraising, Emails and Subject Lines
The subject line from the email I received from Kevin Gentry this morning - all in lower case letters - read, “quick fundraising question for you.” I definitely have an interest in fundraising, so …
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