Raise your hand if you enjoy admitting you were wrong?
OK…that would be nobody.
But if you’re asking Democrats who have been voting Democrat for years to now vote Republican, that’s exactly what you’re asking them to do: admit they were wrong in all those previous elections.
That’s a heavy lift. Nobody likes to admit they’re wrong. So in your messaging you have to give them a face-saving way out. Something like this…
“You’ve always wanted to do the right thing for our community. And I’m sure you thought voting for Democrats was the right thing. But now I’m hoping you’ll see the right thing is to elect more Republicans. You weren’t wrong. You simply didn’t have all the information.”
On the national level, inflation, the border crisis, the supply chain crisis, the embarrassing retreat from Afghanistan, teaching CRT in schools, mandatory vaccinations, etc., can all be used to demonstrate to “soft” Democrats who voted for Biden in 2020 that they weren’t “wrong;” they just didn’t have all the information.
Especially because of how the corporate media and Big Tech colluded to keep information – such as the damning evidence on Hunter Biden’s laptop – from being reported.
It’s not as hard as you might think to get someone to change allegiance in today’s political environment. In fact, just this week Democrat Texas State Rep. Ryan Guillen switched parties and joined the GOP. Here’s part of his explanation…
“The values of the Washington, DC Democrats are not those of HD-31 and not those of most Texans. The ideology of defunding the police, destroying the oil and gas industry and opening our border has disastrous consequences for those of us who live in south Texas. … The national Democrat party is increasingly putting themselves in direct opposition to our values.”
You see, he wasn’t “wrong” in the past. It’s that he didn’t know how far off the cuckoo’s nest today’s Democrats would fly. And now that he’s gotten new information, he can comfortably make the “right” decision.
Or let’s say you’re running against an incumbent who has broken his or her word. You can message something along these lines…
“You’ve voted for Sen. Smith in the past. He told you he wouldn’t raise your taxes. But after getting elected, he did just that. You weren’t wrong. It’s not your fault. He lied. So now I’m hoping you’ll give me a shot.”
Remember, nobody likes to admit they’ve made a mistake. It’s a bitter pill to swallow. So you have to assure them it wasn’t their fault. That allows them to comfortably change their vote without having to admit to themselves they screwed up in the past.
Let’s Go, Brandon!
Exciting News about Boot Camp ‘22
I wrapped up the last of my 7-week Campaign Boot Camp program in Las Vegas last night. And I can’t thank those who attended enough.
Their participation allowed me to fine-tune the course material. There are things that came up in the classes that I’ll now add to the presentations, and others that weren’t quite as important that I’m going to drop
Now here’s the good news…
Many of you have written asking if I can do Campaign Boot Camps outside of Las Vegas. And I’m now able to take all 7-weeks’ worth of material and condense it into a one-day seminar that I can do anywhere in the country.
Or even in a foreign country…like California!
As a reminder for new subscribers to Campaign Hot Tips, here’s what you’ll discover at Campaign Boot Camp…
- The 15 Worst Mistakes of Losing Candidates
- How to Write a Winning Campaign Plan
- Messaging 101: Copywriting Secrets
- High-Dollar Fundraising
- Dealing with the Media
- How to Give Speeches that Don’t Suck
- How Anyone – Even You – Can Become an Author…Even if You Hate Writing
So for those of you outside Las Vegas who’d like to bring Campaign Boot Camp to your city or town, lemme know. Contact your local GOP party, club, or any other conservative organization and ask them to bring me in.
No, I don’t train left-wing anarchists. No, I don’t wear a mask. And no, I don’t require a vaccine passport to attend.
There’s no speaking fee. All I ask is that you spread the word, put “cheeks in seats” and cover my travel expenses.
Oh, and I fly coach, not first-class. And I’m perfectly happy at a Holiday Inn Express, not the Ritz-Carlton.
If you’d like to host a Campaign Boot next year, shoot an email to firstname.lastname@example.org and we’ll work out the details.
Let’s Go Brandon!