(Chuck Muth) – Republicans stunned the nation last month when Glenn Youngkin snatched the Virginia gubernatorial race from longtime Democrat rainmaker Terry McAuliffe, picked up the lieutenant governor’s and attorney general’s seats, and won the majority in the legislature.
What can you learn from how they did it? Kevin Gentry notes four issues that helped pull the rabbit from the hat…
1.) Contrary to corporate media opinion, it wasn’t just “critical race theory” (CRT). It was “parents’ dissatisfaction with the manner in which their kids were being educated.” That included the government’s decision to close schools due to COVID, normalizing transgenderism, and sic’ing the government on parents who dared raise objections at school board meetings.
2.) The Democrats’ “top-down, one-size-fits-all government mandates that seemed inconsistent and unreasonable.” That included mask and vaccine mandates that defied common sense, such as requiring a mask to enter a restaurant but not when eating inside the restaurant. Voters weren’t stupid; the government policies were.
3.) Inflation, particularly the “rising prices for groceries and gasoline at the pump.” Those hit voters in their own wallets. People saw it with their own eyes. And connected the pain directly to the Democrats’ policies.
4.) “A sense of insecurity tied to increased crime.” While the corporate media has done its darnedest to keep riots, looting, murders, burglaries, rapes and assaults off the evening newscasts, social media exposed what was being hidden.
These are issues voters care about. These are issues that “move” voters. These are issues that persuade voters to make a change in their representation. You’d be well advised to incorporate them into your own campaign messaging.