Saturday Mail Delivery
As campaigns well know, the Saturday before Election Day is the last day you can be sure your campaign mail will be delivered on time, with Monday as a back-up just in case. Well, good news, courtesy of the Associated Press…
“The $1.1 trillion budget plan to fund the government contains a provision that will cheer people who like their weekend mail delivery. The measure says six-day delivery would continue, meaning the U.S. Postal Service won’t be able to cut Saturday mail. The provision also says rural mail delivery would continue at current levels.”
4 Words that Double Persuasion
As a candidate trying to sell a campaign – both to voters and donors – you are in the persuasion business. Which makes you, like it or not, an amateur psychologist. So you need to learn what makes people tick; what makes them take particular actions…such as voting for you or writing you a check. And with that in mind, NeuroscienceMarketing.com has a blog post explaining how to “double your success in persuading people to do as you ask.”
7 Key Steps to Facebook Growth
I’m not a big “Facebooker,” but I know a lot of candidates who are. So here’s some helpful advice from our friends at Vertical Response to get more out of this social media for your campaign if Facebook is something you’re into.
Move over Facebook, Welcome to Google+
A growing number of direct response marketing experts have come to the conclusion that Google+ is a far better social media platform for non-profits – including political campaigns – than Facebook.
I’m no expert in Google+ by any means, but I did an interview with a Google+ expert for January’s “House Call Audio CD” interview for Winners Circle members and I’m getting up to speed on it as we speak.
In the meantime, you don’t have to wait for me. Google has an online guide to “help you set up and activate your organization’s G+ page, share high-quality content, grow your audience, and get the most out of Google+.”
10 Ways to Make Your Campaign Video Go Viral
While I wouldn’t say that having campaign videos on your campaign website are “critical” this election cycle, there’s no doubt that the number of people watching online videos continues to skyrocket. As such, you should seriously consider making campaign videos a significant part of your campaign communications plan.
Of course, your video will be of absolutely no use unless people watch it. So here are 10 “magic” tips, courtesy of Karen X. Cheng, whose video about how she learned how to dance in a year went viral. While the video itself has no political campaign connection, the tips absolutely apply.
6 Tips to Take Bios from Boring to Brilliant
Depending on the size of your campaign, you may or may not have a campaign staff. But even small campaigns usually have a team of volunteers charged with specific aspects of the operation. As such, it might be a good idea to let outsiders get to know a little bit about your campaign insiders to boost trust.
Here are some excellent tips for how to write about your team in a way that won’t bore visitors to tears.