Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
The sweetest words to a voter or donor’s ear is…their name. Actually, that’s true of all human beings. And is why you should use someone’s name as often as appropriate and possible in your …
Continue Reading about A Simple Little Way to Win the Personalization Name Game →
On Thursday night an email landed in my box. It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, …
Continue Reading about Emails that Suck: From: [Unknown]. Subject: [Unknown] →
A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn't have to …
Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of …
Continue Reading about Even if you hate Donald Trump, candidates better read this… →
Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you …
Continue Reading about I hate to keep picking on Marco, however… →
3 Quick Ways to Raise More Money at Your Next Event “Fundraising events are a staple of non-profit development,” writes Joe Garecht of The Fundraising Authority. “Yet so many organizations that rely …
Continue Reading about Fast Start Fundraising: July 26, 2014 →
